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5 KEY ELEMENTS

for a Website

To create an effective and engaging Website, there are 5 key elements required ....

1

Quality word content

Content should be relevant and not too word heavy to make sure you hold your viewer's attention – enabling maximum impact in minimum time!

2

Engaging & relevant images

Images capture the feel of your business e.g. fun, exciting, calming, serious, conservative, beautiful, corporate. Appropriate and quality images can absolutely add to the success of your Website!

3

Video

A short video creates viewer engagement. It does not have to be of high-end quality, but professional enough to provide confidence to your viewer that your business is worth contacting.

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4

Colours

Colours create a mood  -  they can be vibrant to say 'look at me' or soft to draw you in with a 'sense of calm'. White space on a Website is good!

5

Layout

A structured and consistent layout enables efficient browsing for your viewer. Clutter will frustrate a viewer and they will leave as quickly as they arrived.

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