To create an effective and engaging Website, there are 5 KEY ELEMENTS required ....

1

Quality word content

Content should be relevant and not too word heavy to make sure you hold your viewer's attention – enabling maximum impact in minimum time!

2

Engaging & relevant images

Appropriate and quality images capture the feel of your business e.g. fun, exciting, calming, serious, conservative, beautiful, corporate.

3

Engaging videos

If available, a short video creates viewer engagement. It does not have to be of high-end quality, but professional enough to provide confidence to your viewer that your business is worth contacting.

4

Colours that suit your business

Colours create a mood – they can be vibrant to say 'look at me' or soft to draw you in with a 'sense of calm'. White space on a Website is good!

5

Structured layout for efficient browsing

A structured Layout enables efficient browsing for your viewer. Clutter will frustrate a viewer and they will leave as quickly as they arrived.