
5 KEY ELEMENTS
for a Website
To create an effective and engaging Website, there are 5 key elements required ....
1
A good Website needs quality word content
Content should be relevant and not too word heavy to make sure you hold your viewer's attention – enabling maximum impact in minimum time!
2
A good Website needs engaging & relevant images
Images capture the feel of your business e.g. fun, exciting, calming, serious, conservative, beautiful, corporate. Appropriate and quality images can absolutely add to the success of your Website!

3
Videos on a Website
A short video creates viewer engagement. It does not have to be of high-end quality, but professional enough to provide confidence to your viewer that your business is worth contacting.

4
Colours that are right for a Website
Colours create a mood – they can be vibrant to say 'look at me' or soft to draw you in with a 'sense of calm'. White space on a Website is good!
5
Website layout
A structured and consistent layout enables efficient browsing for your viewer. Clutter will frustrate a viewer and they will leave as quickly as they arrived.